[ 01 ]PHOXTA / STARTUP SCHOOL
Opportunity Thinking
Understand the difference between an idea, problem, trend and opportunity. Create: Opportunity thesis.
Learn by building something real.
Twelve modules connect a short lesson, example, exercise and reusable template to an artifact in your live workspace.
[ 02 ]PHOXTA / STARTUP SCHOOL
Finding Problems Worth Investigating
Observe jobs, pain, friction and workarounds. Create: Problem evidence log.
[ 03 ]PHOXTA / STARTUP SCHOOL
Customers & Context
Define who experiences the problem and when. Create: ICP + context map.
[ 04 ]PHOXTA / STARTUP SCHOOL
Market & Alternatives
Understand how value is currently delivered. Create: Alternative/competitor map.
[ 05 ]PHOXTA / STARTUP SCHOOL
Why Now?
Identify enabling changes and timing. Create: Why-now thesis.
[ 06 ]PHOXTA / STARTUP SCHOOL
Critical Assumptions
State what must be true. Create: Assumption map.
[ 07 ]PHOXTA / STARTUP SCHOOL
Validation
Design evidence-generating tests. Create: Experiment plan.
[ 08 ]PHOXTA / STARTUP SCHOOL
Value Proposition
Translate learning into a compelling outcome. Create: Value proposition.
[ 09 ]PHOXTA / STARTUP SCHOOL
Business Model
Define who pays and how value is captured. Create: Business model.
[ 10 ]PHOXTA / STARTUP SCHOOL
MVP & Delivery
Design the smallest credible delivery system. Create: MVP scope.
[ 11 ]PHOXTA / STARTUP SCHOOL
Go-to-Market
Choose channels and sales motion. Create: Launch plan.
[ 12 ]PHOXTA / STARTUP SCHOOL
Decision & Iteration
Proceed, revise, pause or stop based on evidence. Create: Decision review.
Start where you are
No business idea is required. Start with a problem, an industry, a technology or a question worth investigating.
Learning must create artifacts
Every module connects a lesson, example, exercise and template to useful work in your live opportunity workspace.
Learn while doing
Learn opportunity discovery, validation, business design and go-to-market through your own evidence, experiments and decisions.
Who it is forWho it is for
For people ready to work on a real business
You do not need a business degree or a polished pitch. You need a question worth working through and the willingness to test what you believe.
You have an idea
You want to test whether a customer problem is real before committing to a business plan.
You already run a business
You need clearer offers, better customer learning or stronger day-to-day operating routines.
You are launching with Phoxta
You want to tailor a turnkey business to a local customer, market and operating reality.
You want applied business skills
You learn best by working through real business decisions, not by collecting theory alone.
Put learning to work
Turn what you learn into a clearer next step for your business.
- Clear lessons in straightforward business language
- Exercises that connect the concept to your business
- A venture record for your decisions, evidence and next steps
- SI support for routine work, with people in control
FAQFAQFrequently
Everything you need to know
Frequently
Asked Questions
Everything you need to know
before you begin.
1
It is for people who want to work on a real business question: an idea, an existing operation or a Phoxta turnkey business. You do not need a polished plan before you begin.
2
Each of the twelve modules connects a short lesson, example, exercise and reusable template to an artifact: an opportunity thesis, evidence log, customer map, assumption, experiment or launch plan.
3
Yes. Learning is nonlinear: choose the module that helps with the question you are investigating. Completion requires its linked workspace artifact, so watching or reading alone does not mark practical work complete.
4
Yes. Use the same customer, offer and operating work to adapt a Phoxta turnkey business to your market, launch it locally and keep improving it from evidence.
5
SI helps with research, first drafts, structured analysis and routine work. The courses also show where human judgement, approval and responsibility must remain with you.
6
Open the school to see the current curriculum and access options. Any paid access or live session makes its scope and price clear before you pay.
Need a hand?
Get help choosing a useful starting point
A practical recommendation
- Identify the business question that is worth working on first
- Choose the course, toolkit or Phoxta path that best fits your situation
- Leave with a clear first action rather than a generic sales conversation