Founder fit
Am I the right person to do this, and am I ready?
Check yourself honestly before you spend money. The evidence says what predicts success is not what most people think.
Built from Ch 1 of the handbook, updated by the 2026 research (S13).
4 tools
Founder-market fit score
The strongest published predictor of founder success is not personality, it is knowing your market. Score yourself on six dimensions.
quizThe classic founder-traits check
The handbook's five trait clusters, scored honestly. Useful for spotting what to delegate. Weak as a prediction of success, and we show you why.
referenceBase-rate buster
The things founders believe, next to what the published data actually says, and what each study really measured.
quizStart one or buy one?
Buying a profitable business is a real alternative to starting from zero. Six questions on which path suits your capital, experience and timeline.
Stuck on something specific?
Ask the adviser. It answers only from the handbook and the 2026 research, tells you which source each answer came from, and says so plainly when the research does not cover your question.