Model and strategy
How do we make money, and why would anyone pick us?
Build a model that passes both tests: a story that makes sense, and numbers that add up. Then price it.
Built from Ch 3 of the handbook, updated by the 2026 research (S10, S05).
4 tools
The five questions
Five answers you must be able to give to anyone who asks, in a sentence each. If you cannot, you do not yet have a business model.
worksheetBusiness model builder
The four groups of decisions the handbook says you must answer unambiguously before you approach any investor: revenue, costs, capital, and what must go right.
quizPricing model designer
Six questions that route you to a pricing model: flat, per seat, usage, hybrid or outcome-based. Answer about what actually scales, not about what you would like to charge.
quizMoat audit
Ten dimensions of defensibility, scored honestly. Most early businesses have a head start rather than a moat, and it is better to know that now.
Stuck on something specific?
Ask the adviser. It answers only from the handbook and the 2026 research, tells you which source each answer came from, and says so plainly when the research does not cover your question.